Did you know that 68% of guests* want to hear from restaurants via email at least once a month? And that a single email campaign can increase the numbers of covers booked by up to72%* within 24 hours of sending?
With your existing database, you already know that your guests are interested in hearing from you, so keep your restaurant top-of-mind and get your diners coming back over and over again!
Our fully managed marketing service has been designed to make this as easy as possible for you. Saving you both time and money, our marketing team will send beautiful, personalised campaigns on your behalf from only R550/month.
Simply send us the content, and we'll do the rest
It's never been easier to promote your specials, seasonal menus, events, and news. From email design and branding, monthly campaign setup, advanced reporting and POPI compliance – we take care of everything for you.
1. We set up your account & sync your database
We first setup your email campaign account and link it to your Dineplan guest database. When anyone opts-in or out via Dineplan or your website, your audience will be updated automatically.
* We can also import your existing database from Mailchimp, Everlytic and more.
2. We customise your template layout & design
You then choose an email template that best suits your brand and our team builds and customises it with your logo, fonts and colours.
We'll make sure that all your future email campaigns are not only beautiful but on-brand.
3. Send us your content & we'll set up the campaign
Each time you wish to schedule a campaign, simply send us your content, links and imagery and we’ll handle the rest!
Before sending, we’ll send you a test for approval.
TIP: We can add trackable "Book Now" links directly to your Dineplan booking calendar.
4. Campaign insights & analytics
Once your campaign has run its course, we'll send you a detailed report with all your engagement statistics, including the:
Click-through rate
Open rate
Conversion rate
Now you can easily measure the success of your email marketing and how many bookings came in.
Our marketing team. Your message. Only R550p.m.
With so much competition out there, we'll help your restaurant stand out and be seen. All you need to provide is the content and schedule, and our skilled team of experts will bring your monthly campaigns to life. Book a call if you have any questions.
* There is a minimum contract term of 6 months. The monthly fee above excludes the initial email campaign setup fee of R750 (once-off).
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